The chief executive of Danish fashion week hopes to transform it into a ‘platform for advocacy’ with tough new environmental requirements for participating brands
Fashion weeks are not known for putting the importance of the planet on an equal footing with trends for piecrust collars or pinstripe, but Copenhagen fashion week is rethinking its role. As the event kicked off in the Danish capital yesterday, its chief executive, Cecilie Thorsmark, said she hoped it would transform from “a traditional event to being a platform for advocacy”, calling it: “A very radical new way of thinking about fashion week without actually ditching the existing format.”
As part of the shift, Copenhagen fashion week is launching a sustainability action plan that will require brands to meet a range of targets or face exclusion from the official show schedule. Brands will have three years to meet the 17 sustainability standards, which include bringing in zero-waste set designs for their shows, pledging not to destroy unsold clothes and using at least 50% organic or recycled textiles in their collections.
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