Saturday, January 25, 2020

‘I’d rather spend £300 on fillers than face cream’: the rise of tweakment face

From stars who don’t age to the Love Island pout, the ‘tweaked’ look is becoming the new normal. But what is it doing to us?

Do you know what a tweakment is? I didn’t, not really, until I was lying on my back with a woman dressed in white poised to inject a needle into my face. Tweakment sounds cute, right? Well, tweak does. Like in the Mary Poppins song: “My father gave me nose a tweak.” A tweak is a gesture of affection, like pinching the cheek of a toddler. Tweak tweak.

A tweakment is a minor cosmetic procedure, one that doesn’t involve being cut open or going under general anaesthetic or hiding from the world for a fortnight. (Actually, it might involve the last.) The word has come to prominence over the past few years, and is used to cover many different techniques and therapies, mostly done to your face.

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