Forget Mr Rodgers, the garment has left its clean-cut, geeky origins behind for a more ‘super chic realm’
Button up, because the cardigan is having a moment in men’s fashion. Sales have shot up by 79%, according to the clothing resale site Poshmark. Kurt Cobain’s now legendary stone green cardigan from Nirvana’s 1993’s MTV Unplugged performance (complete with cigarette burns) was sold for a record $334,000 (£255,000) in October, while Tom Hanks dons one in the film A Beautiful Day in the Neighborhood, which is out in the UK on Friday.
Hanks, playing the postwar children’s TV presenter Fred Rogers, wears a post box red cardigan, in a preppy cut. The cardigan became part of Rogers’ clean cut image, in the lineage of a certain type of family-friendly entertainer, such as Pat Boone or Val Doonican. With its layers of torso-concealing wool, the cardigan was never edgy. But that’s all changing.
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