Thursday, January 25, 2018

SZA Stars in a Gap Campaign That's Overflowing With Nostalgia and Good Vibes

Though it's undergone many transformations, the Gap logo continues to be one of the industry's most recognizable. The brand is now honoring its many logos throughout the years with a new nostalgic collection. The Logo Remix collection consists of sweatshirts, t-shirts, and hoodies all with a throwback feel.

For the campaign, Gap tapped several famous faces and rising stars in the entertainment industry, including SZA, Miles Heizer of 13 Reasons Why, and Awkwafina, who stars in the upcoming Ocean's 8! "Gap is always one to celebrate and bring culture to the mainstream and what better way to do this and highlight this group of global individuals," Chief Marketing Officer Craig Brommers said in a statement.

The Logo Remix commercial will officially air during the Grammy Awards on Jan. 28. The collection will be launching online on Jan. 27 and in select Gap stores on Jan. 29. Check out the crew and the feel-good campaign ahead.



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