Sunday, January 21, 2018

2018's Hottest New Accessory Is Here, and We're Calling It the "Scrunchie Bag"

If you're anything like us, you like to be one step ahead of everyone else when it comes to fashion trends. For this reason, we thought we'd let you in on what we think is going to be 2018's hottest accessory: the "scrunchie bag." We first saw this trend with The Row's Double Circle Bag ($1,850) and, soon after, other brands like Zara, Staud, and Loewe followed suit. We decided to call this recognizable design the "scrunchie bag" for its playful, gathered center and retro '90s flair. Keep reading to see how street style stars have been carrying this must-have accessory, and shop out some of our favorite pieces ahead.



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