There are already 2m of these posts, which showcase new outfits. The ‘snap and send back’ culture is risky, warns activist Caryn Franklin
Almost one in 10 Britons say they buy clothes online just to post an image on social media, before sending them back immediately for a refund; among those aged 35 to 44, this rises to nearly one in five.
Barclaycard, which commissioned the new research, says this trend to “snap and send back” is on the rise, in part thanks to the hashtag “outfit of the day” (#OOTD). Here, Instagrammers upload a picture of themselves to showcase what they are wearing – in a bedroom, on a beach or on the streets – and the hugely popular hashtag has more than 2m posts.
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