Tuesday, August 14, 2018

Who wants to be a baby giraffe? The problem with Instagram It poses

Online influencers are imitating wildlife to get likes. But from the knock-kneed ‘pigeon toe’ to the ‘sparrow face’ pout, they aren’t exactly selecting power animals

It’s a jungle out there on Instagram. If people aren’t using animal face filters to give themselves cutesy cartoon ears or oversize tongues, they are mimicking animals in their poses. “Baby giraffe” is the latest Instagram It pose, freshly minted by Eva Chen, the director of fashion partnerships at Instagram. Chen has been called “the Anna Wintour of the digital age”, and with 967,000 followers, a Chen caption today is a trend tomorrow.

“I stick my bum out and tilt one leg forward and the other leg back. Like I’m a baby giraffe walking,” went the tutorial on Chen’s Instagram Stories. The “baby giraffe” was swiftly adopted by wannabe influencers across the globe because it lengthens legs and, well, gives subjects something to do other than stare vacuously into the camera, pondering the meaninglessness of their existence. (Poses that require a degree of concentration tend to be the most flattering. Nothing is more ageing than an existential crisis.)

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from Fashion | The Guardian https://ift.tt/2P5Rs9y
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