Sunday, August 5, 2018

‘This is what 70 looks like’: the new generation of beauty influencers

Fed up with ageism in the industry, the most exciting new voices in beauty vlogging are over 60

For years, the beauty blogging scene has been dominated by 20-something women in their bedrooms sharing their favourite products and techniques. Now, a new crop of beauty bloggers in their 60s and 70s are getting behind their laptop cameras to share the beauty hacks that work for them. Fighting the stereotypes of being seen as “old ladies”, they’re demanding the attention that the beauty industry has denied them.

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from Fashion | The Guardian https://ift.tt/2M1PiJA
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