Love Island helps drive surge in sales of men's skincare products

Superdrug benefits from tie-up with show as heatwave fuels boom in alcohol sales

The perfectly preened male stars of Love Island have helped fuel a boom in men’s skincare products with sales surging this summer.

The summer heatwave provided a welcome boost to the grocery market as the British public spent an extra £67m on alcoholic drinks in July, while the latest edition of ITV2’s hit reality show has been credited with helping drive a 16% sales surge in men’s skincare products in the 12 weeks to 12 August.

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from Fashion | The Guardian https://ift.tt/2MH1MGz
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