Helsinki fashion week to ban leather as vegan fabrics catch on

Vegan collections feature materials such as synthetic suede and B-mesh made from recycled bottles

Fashion has been somewhat slow to mastermind viable – and desirable – animal-free alternatives to materials such as leather and suede, but this week the resolve picked up momentum.

On Tuesday, Helsinki fashion week banned animal-based leather as of 2019. The decision was to take “an active stand against cruelty to animals and the damaging environmental impacts that the use of animal leather brings with it”, said its founder, Evelyn Mora. Later in the week, the Paris-based sustainable trainer brand Veja showed that consumers are willing to do the same, as it revealed its turnover for 2017 has increased by 60% year-on-year to €18m (£16m). Its vegan collection, introduced in December 2016, features materials such as B-mesh made from recycled bottles, synthetic suede, wild rubber and recycled jute and is a significant part of its offering.

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from Fashion | The Guardian https://ift.tt/2PiHqCg
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